The Dram HOLD CARD!

Introducing the Dram Card Lottery and Hold Card to Loch & K(e)y MembersAsk for your Dram Card at the register. Buy any 750ml whisk(e)y and get you card punched! One punch for every bottle up to $25.  Two punches for every bottle between $25.01 and $100. Three punches for every bottle over $100. When you reach 16 punches you are eligible for a tee shirt or a Hold Card.

When do you get a Hold Card?

The hold card is part of our Dram Card Lottery  program, when you receive 16 punches on your Dram Card you can turn your Dram card in for one Hold Card.

What does a Hold Card do?

A Hold Card allows you to be placed in a lottery for the right to purchase an allocated Whisk(e)y. The Hold Card has a location on the back of the card in order to write in your contact information as well as the name of a bottle you would like us to hold for you when it comes into the store. This can be a limited release bottle, a “one off” release, or any bottle you so wish to have us hold for you. When the bottle you requested comes into the store, before they are offered to the general public we will put the requested bottle aside for you and contact you to let you know it is in.

What are the rules of the Hold Card?

First a Hold Card does not guarantee you will receive the whisk(e)y you requested, though it does greatly increase your chance of receiving that bottle. Basically if we receive more Hold Cards for a release than the amount of bottles received by Julio’s your Hold Card will place you into a lottery to have the bottle held for you. If you do not win the lottery you will be issued a new Hold Card that you can re-submit. You may submit multiple hold cards for the same release, though Julio’s does reserve the right to limit the quantities offered to individuals.

Hold cards are also non-transferable, once you submit the hold card for a certain release that is the bottle we will hold for you. You may not change your requested hold for another release.

Hold Cards also do not expire, though when the bottle you request arrives at the store we will only hold the bottle for a 2-week period. After that period the bottle will be offered to the general public.

We are excited to be able to offer this to our customers as, I’m sure some of you have noticed, limited release whisk(e)y are starting to become increasingly popular. Hopefully this program will help allow our customers to end up with those rare expressions in their hands more frequently.

Cheers!